Before deciding if your logo is doing its job, it is important to understand what your logo is supposed to be doing for you in the first place. The creation of a logo is one of the earliest steps taken in the process of establishing a brand, or breathing new life into an existing one. It’s easy to get wrapped up in the excitement of this process and lose sight of the bigger picture.
Your logo is the face of your business, it is what people will see first, remember, and recognize you by. Your logo should be able to tell your customers/target market what your business is about in a glance. Though some may see a logo as a simple detail, this couldn’t be further from the truth.
Ideally your logo will be able to briefly but clearly tell your audience who you are and what you are offering them, but it needs to go a little deeper than that. A logo should represent the attitude and values you want your business to be known for. Are you a business that needs potential customers to know you are professional and serious about your work? Are you a fun and relaxed business wanting potential customers to understand this is what they can expect from you? These things can and should be conveyed through your logo.
Knowing this, you can see why we never recommend going with a generic logo that comes from some online or office software template. Being the face of a brand is no small task and it shouldn’t be taken lightly. But if it all sounds a bit overwhelming you can relax, because we’ve got your back! Whether you are starting from scratch or redesigning a logo that just isn’t cutting it, our tips and pointers will help you understand how to make your logo work for you and your brand.