This is a late-spring, evening event at the vineyard and the color scheme works very well to convey a feeling of a warm, pleasant evening in Gilroy. The shades of gold and red hint of a West Coast sunset enjoyed over delicious foods and wines, with a warm evening breeze welcoming friends to celebrate the finer things in life together.
Had the shades of these colors been brighter or lighter, they would have been more representative of a daylight event. Since this is an adult occasion we would also run into the probability of creating a design that looked too juvenile if we had we utilized shades and colors more traditionally associated with springtime.
The colors chosen expertly combine to create a sophisticated mood that maintains brand consistency, and advertises an enjoyable adult evening filled food, music, and wine.