This issue is twofold, but since we have been looking at customer/marketing focused reasons for a website redesign, let’s start there first. This one is a really no-brainer… if the people you want using your website have a difficult time using it, they aren’t going to stick around long enough to see what you have to offer them. If your website is difficult to use you will undoubtedly be getting feedback saying so, but even if you aren’t, ask friends and family to go to your site once in a while and report back with their findings. In fact, it has been mentioned several times already in this article but is important enough to bring up again; you should be testing your website at least once a month to make sure there are no problems.
Navigation is one of the biggest culprits when websites are not user friendly. Is your navigation prominent on your site? Is it simple and concise, or do you have drop-downs upon drop-downs? If your audience can’t figure out how to get where they need to go on your website, it isn’t doing its job. Do all your links work? Dead links are another common complaint with websites that are difficult for users to interact with. How frustrating is it to click a link you want to follow and end up nowhere fast? You don’t want to do that to your customers, do you? Is all the text on your website easy to read? Is your color scheme loud and obnoxious, or dark and difficult to see? All of these things can have a huge effect on how easily your target market is able to use your website. If your target audience can’t use your website, they won’t.
Now for the flip-side on the ease of use issue… how easy is it for you to update your website? Do find yourself struggling to update products in your web storefront? Do you find things like updating important contact information and details on goods/services difficult? The old adage “time is money” is true and if you’re wasting your time trying to update an inefficient website, it is robbing you of valuable time and energy you could be spending elsewhere. If this is a regular issue many business owners find themselves avoiding the chore of updating their website all together, which is even worse. If your website is no longer efficient for you and/or your target audience to use, you need a redesign.