Your website is an investment that can have huge returns for your business; but what some don’t understand is that in order to continuously receive the benefits of having one, you must continue to invest in your website. If you think about it, this is no different than needing to have your car tuned up to maintain peak performance, or re-roofing your home to ensure you stay warm and dry through the winter every year.
But just like cars and homes, if you aren’t paying attention you won’t recognize problems until they are big. Big problems are costly and hard to come back from. The longer your website isn’t working efficiently for your business, the bigger they become. Fortunately, unlike car and home maintenance, the answer to your website issues is pretty straight forward… when your site is no longer performing the way you need it to, it is time for a redesign.
So how do you know your site isn’t performing well? The obvious red flags are a decline in viewers, customer/viewer complaints about site performance, and eventually a decline in web sales and inquiries about services. But you can fix these things before they become the big, costly problems we mentioned above, and we have come up with a list to help you decide if it’s time for that redesign.