Have you ever excitedly walked into a trade show or convention only to immediately find yourself overwhelmed by the crowd and number of booths? In those moments it seems impossible to plan what you want to see during the day, let alone focus on a single vendor.
Knowing trade show/convention environments are inherently overwhelming to attendees in most cases, it is important for businesses to understand what makes them stand out in crowds such at these.
Our research has shown us time and time again, that the best way to grab a potential client’s attention in such busy scenarios is by having a standout booth. But standing out can mean a lot of things and you don’t want to be noticed for the wrong things.