The key to getting links is to ask. Don’t be embarrassed or shy – it’s important to your business. Here are some of the most common sources of links:
Professional Associations – if your company or your employees belong to industry groups or professional associations, request links to your website.
Chamber of Commerce – if you join a local Chamber of Commerce, you can usually get a listing in a business directory, with a link to your website.
Industry Directories, Local Business Directories – search for online directories relating to your industry, or your city, and look for an “add listing” button or link.
Conferences – if your employees speak at a conference, ask if you can get a link to your site in the online conference agenda.
Educational Institutions – links from “.edu” websites carry a great deal of weight. Most schools allow faculty members and lecturers to create pages on their website. If your employees or business associates have pages on an .edu website, ask for a link!
Partners, Suppliers – if you have established business relationships, ask your partners for a link to your website. Consider offering to “exchange” links (but see cautions in the Thing to Avoid section).
Satisfied Clients – if you have clients or customers who are highly satisfied with your work, ask if they would be willing to provide a link to your website.
Rating and Review Websites – be sure your business is listed on rating and review websites (general websites like Yelp.com, as well as industry-specific sites like LawyerRatingz.com), and be sure to include a link to your website.
News Stories – whenever you are interviewed or contacted regarding press coverage, be sure to request a link!
Videos – producing video content and posting it on YouTube can be a powerful marketing tool. If you use YouTube, be sure each page has a link back to a relevant page on your website.