About // Video: Internet Marketing Basics

Getting started with Internet marketing is critical for today's businesses. The basics aren't hard to understand. Our Internet video series will give you a jump start on your competition!

Why You Need Internet Marketing and Advertising

LunaGraphica's VP of Technology Bob Nicholson explains the basics of Internet marketing, and why it's important to your business.

3:58 / 7.9 MBytes


Search Engine Optimization

Bob Nicholson explains why Search Engine Optimization, or SEO, is important to your company, and what you need to do in order to appear prominently in search results.

5:02 / 11.0 MBytes


Getting Links to Your Website

Links to your website are key to increasing your traffic and improving your position in search engine results.  Bob Nicholson describes some of the key techniques to get links to your website.

6:25 / 14.3 MBytes


Pay-Per-Click Advertising

Pay-Per-Click (PPC) ads are the best targeted and most cost-effective form of advertising for many businesses.  Learn the basics of how programs like Google AdWords and Yahoo! Internet Marketing can increase your traffic and your business. 

4:58 / 10.4 MBytes


Traffic Analysis

It's important to track the results of any marketing program to know what is working.  With web traffic analysis, you can quickly find out where your website traffic is coming from, and which visitors are buying your products. 

2:42 / 5.9 MBytes