SEO // PageRank and Links



Explanation of Terms

Google PageRank: The relative importance of a website, based on the number of links to the site. Links from other high-PageRank sites count more than links from unimportant sites.

Google uses PageRank to help determine the site's placement in search results. Other search engines have a similar concept, but use different terms. A website in a small town or very specialize market should have a PageRank of 3 or 4. Websites in major metro areas or very competitive markets should have a PageRank of 5 or 6.

Google Link Count: The number of high PageRank links to the site, as reported by Google. Businesses in small markets should have 10-25 Google links; businesses in competitive markets should have several hundred.

Yahoo Link Count: The overall number of sites that link to the site, as reported by Yahoo. Businesses in small markets should have hundreds of Yahoo links; businesses in competitive markets should have thousands.